& LUXURY.
Jewellery & Luxury Marketing Agency in India
Jewellery is the category where the creative has to be beautiful and the numbers still have to work. It is also where GrowthArc Media started — the first clients came from jewellery and e-commerce, and the discipline the category demands shaped how the agency runs everything else.
High ticket, long consideration, and a buyer who needs to trust you first.
A ₹60,000 solitaire is not an impulse purchase. The funnel is longer, the first click rarely converts, and last-click attribution will tell you your prospecting is failing right up until you switch it off and watch revenue fall with it.
So jewellery accounts need a different build: prospecting judged on assisted revenue rather than ROAS alone, remarketing sequenced against a two-to-six-week consideration window, and creative that carries craft without losing the direct-response job it has to do.
- Catalogue and feed hygiene for Google Shopping and Meta dynamic ads
- Prospecting measured on assisted and blended revenue, not last click
- Studio and lifestyle creative that survives a 1080x1350 placement
- Product pages engineered for certification, pricing and trust signals
- Showroom and online demand treated as one funnel, not two budgets
- Packaging and identity carried through from ad to unboxing
The storefront is part of the media plan.
For GemHub the work was not only campaigns — it was a custom e-commerce portal built to carry a jewellery catalogue at speed, with the creative engine and the paid media running on top of it. For Auric Jewels it ran the other way: branding and identity first, then digital and performance scaling against it.
Both are the same argument. In a high-ticket category, the page the ad lands on is doing as much selling as the ad.
Questions buyers actually ask.
How do you market a jewellery brand profitably in India?
By accepting that the first click will not convert. You build a prospecting layer judged on assisted and blended revenue, a remarketing layer sequenced against a two-to-six-week consideration window, and a product page that answers certification, pricing and returns before the buyer has to ask. Then you scale the creative angle that is earning attention, not the audience that looks biggest.
What ROAS is realistic for a jewellery brand?
Blended 3x to 6x is a realistic band for an established catalogue with a working storefront, and it depends heavily on average order value and repeat rate. Our blended average across all paid accounts is 5.8x. Anyone quoting you a guaranteed figure before seeing your margins and your product page is quoting a sales target, not a forecast.
Do you handle both online and showroom demand?
Yes, and we would rather run them as one funnel. Local campaigns, store-visit and call-based conversions and online purchase sit in the same account structure, because splitting them across two budgets usually means paying twice to reach the same buyer.
Can you build the jewellery e-commerce site as well?
Yes — GemHub is a custom e-commerce portal we engineered, not a theme we configured. Jewellery catalogues are image-heavy and variant-heavy, which is exactly where template storefronts lose mobile conversions, so the build and the media plan are scoped together.
What does jewellery marketing cost?
Retainers from ₹1.5 lakh to ₹40 lakh+ per month depending on channels, creative volume and whether identity or engineering work runs alongside. For a single-showroom brand starting online, a performance-and-creative retainer with ₹2 to ₹3 lakh of monthly media is the usual entry point.