Revenue, not vanity metrics
Impressions and follower counts do not pay salaries. We report on ROAS, cost per qualified lead and revenue, and we say so when a channel is not working.
(WHO WE ARE)
WE BUILD
WE BUILD
GROWTH.
GrowthArc Media is a digital marketing and performance agency founded in 2023 by Vinod Kumar. We unite brand strategy, creative, performance marketing and web engineering into one growth engine — and we have done it for 11 brands across jewellery, fintech, FMCG, wellness, retail and agri-commerce.
2023
Founded
10+
Brands Grown
8
Case Studies
9
Industries
(FOUNDER)
Vinod Kumar
Founder & CEO
GrowthArc Media started in 2023 out of a frustration Vinod kept running into on the client side: a brand agency writing the positioning, a creative shop making the ads, and a media buyer spending the budget — three invoices, three opinions, and nobody accountable for the revenue at the end of it.
So the agency was built the other way round. One team owns the strategy, the creative, the media and the code, and reports against one number: what the business actually earned. That is still how every account runs today.
(THE ARC)
From 2023 To Now
-
2023
The agency starts
GrowthArc Media is founded by Vinod Kumar on a simple frustration: brands were paying three different agencies for strategy, creative and media, and getting three different opinions. The first clients come from jewellery and e-commerce — categories where the creative has to be beautiful and the numbers still have to work.
-
2024
One engine, not three departments
Brand strategy, identity, creative, digital and performance get folded into a single roadmap instead of separate retainers. The case studies start to look different as a result: positioning work that shows up in the ad account, and ad data that feeds back into the brand.
-
2025
Engineering joins the table
Web development moves in-house. Landing pages, e-commerce builds and tracking stop being somebody else's dependency — which is what finally makes conversion rate optimisation something we can actually promise rather than recommend.
-
2026
Built for how people search now
Search stops being ten blue links. We invest in Generative Engine Optimization — getting brands cited inside AI answers from ChatGPT, Perplexity and Google AI Overviews — alongside the SEO and paid media that already work.
(HOW WE WORK)
Four Things We Do Not Bend On
One team, one roadmap
Strategy, creative, media and engineering sit together. No handoffs between agencies, no arguing about whose number is right.
Opinions are cheap, tests are not
Every claim we make about your audience is something we can test. Creative, offers and landing pages ship in variants, and the account decides.
You see what we see
Same dashboards, same numbers, same access. If a month is bad, you hear it from us before you find it yourself.
(WHO WE HAVE GROWN)
11 Brands, 8 Industries
Jewellery, fintech, confectionery, wellness, apparel, real estate, agri-commerce and manufacturing. Different categories, same job: make the marketing pay for itself.
