Scaling e-commerce customer acquisition and paid search performance for a leading gemstone platform.
(01 / ABOUT THE BRAND)
High-Tech Gemstone E-Commerce Platform
GemHub is a digital marketplace connecting certified gemstone buyers with ethical gemstone suppliers and certified gemologists worldwide.
GrowthArc Media engineered performance marketing ad campaigns, creative ad variations, and user funnel optimizations to increase conversion rates across high-intent search queries.
(02 / THE CHALLENGE)
High-Intent Traffic Scaling
Building search engine dominance for high-value gemstone queries while keeping customer acquisition cost optimized.
Google Search Ads & Shopping campaign structure overhaul
High-converting ad copy and visual creative testing
Full-funnel retargeting strategy across Meta & Search
