Marketing That Turns Attention Into Growth.

Joined a US-headquartered business with no in-house paid acquisition function and no measurement stack. Built both from zero and now lead a team of 15 delivering across a 10-hour time difference.

• Lead a team of 15 across marketing, content and creative — workload planning, briefing, review cycles and delivery accountability on every campaign that ships.
• Built Google Ads and Meta Ads B2B acquisition from zero: 30% CPL reduction inside 3 months through audience refinement and structured creative testing.
• Own paid media, content strategy and brand end to end, reporting KPIs weekly to US senior leadership.
• Building ChatGPT Ads and conversational-search readiness alongside Meta and Google, so the brand is positioned before the channel matures.
• Produce AI-generated video and static ad creative in-house — creative turnaround cut from weeks to days, with far more variants tested per campaign cycle.
• Implemented AI automation across content and campaign asset production using Claude AI and OpenAI Codex — 70% faster campaign turnaround, dev dependency removed.
• Deployed a production WhatsApp AI chatbot on Meta Business API for autonomous lead qualification, query handling and appointment routing.
• Established the full measurement stack from scratch: GA4, Meta Pixel and Conversions API, Google Tag Manager and Looker Studio dashboards.
• Authored the US IT staffing content strategy — blog, case studies and LinkedIn thought leadership supporting sales pipeline.

Owned marketing for a multi-location retail chain across North India, working through regional execution teams to hit footfall and revenue targets store by store.

• Led marketing strategy and brand promotions across 10+ retail locations, managing regional execution teams and their campaign calendars.
• Planned and executed BTL campaigns, in-store branding and launch events to drive footfall and brand recall.
• Ran digital and social promotions for festive and seasonal campaigns at both store and regional level.
• Built regional marketing plans aligned to national brand guidelines and revenue targets.
• Coordinated with store managers and regional heads so campaign execution stayed tied to sales targets rather than running in isolation.

Handled end-to-end brand marketing for a value retail chain, covering both digital and on-ground activity across the region.

• Executed end-to-end brand marketing across digital, offline, social and local-area campaigns.
• Planned local area marketing, in-store events and seasonal promotions across the region.
• Managed campaign budgets and vendor coordination for print, signage and on-ground activation.
• Awarded Best Brand Campaign Execution for regional festive season marketing.

Executed national campaigns at store level for a fashion retail brand, translating central marketing plans into local activity that moved footfall.

• Ran local marketing campaigns driving brand awareness and store walk-ins.
• Managed in-store displays, promotional signage and seasonal campaign rollout.
• Coordinated national campaign execution at store level with the regional marketing team.
• Tracked campaign impact on footfall and conversion, reporting results back to regional marketing.

First digital role — owned the brand's social presence and built the content habit that later became the creative side of my paid work.

• Managed brand social handles — content planning, scheduling and audience engagement.
• Produced promotional content for festive sales, new arrivals and brand campaigns.
• Grew following and engagement through consistent on-brand output.
• Supported store-level campaign rollout and visual merchandising communication.